Marketing strategy consulting

Are there businesses in your industry that are doing way better than yours? If so, you might have to adjust your marketing strategy – that’s if you have one… We’ll assess which of your current marketing activities work and are worth continuing vs. ones that are ineffective time wasters. Writing a marketing plan gives you a clear idea of what you need to do in order to drive your business forward within your budget. Clear goals set therein will allow you to track its effectiveness. You have full control over its execution and can adjust where needed as you go along.

The marketing plan will include the definition of your marketing mix. This sets the basis for how your product will be perceived in the market place and makes sure it’s set apart from your competitors' products: Set pricing that positions yourself right, allows wide distribution & delivers profit. Choose sales channels that are a good match and effective in selling your product for you. Draft promotions & advertising strategies that bring customers to you instead of you having to chase after them. Assess your product to make sure it’s what your customer wants. Position it correctly, so that you reach the right audience who appreciates its features and is willing and able to buy at your price.

If you don’t feel capable of or don’t have the time for executing your plan I can help you out. Also if you you have questions or concerns during its execution, I’ll be just a call away.

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