Market analysisUnfolding the potential of new markets
You are considering to enter a new market, whether local or overseas, but are not sure whether it’s the right move for your business? To take the right decision you need to get to know the market. Having a good base of market knowledge limits the risk of getting it wrong. Unfolding Markets can help you:
- General information about the market - see how it is different from the one you are operating in currently
- What barriers will you have to overcome to be able to enter the market?
- How strong is the competition in the market and how will it affect my business?
- Through what channels can I effectively sell my product?
- Can I compete with the pricing that currently is in the market?
- Are there any trade shows or conferences that might be interesting to get to know the industry and to market my product?
- If dealing with export markets, find out what the foreign business etiquette is, so that you always look professional towards your foreign business partners